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In Review: Subliminal Book Summary

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Good coverage of the topic for the layman. It is written with interesting stories that make it readable. I found the last 2 chapters less readable than the rest due to the number of studies presented Prologue In June , the American philosopher and scientist Charles Sanders Peirce was on a steamship journey from Boston to New York when his gold watch was stolen from his stateroom.

Leonard Mlodinow: "Subliminal: How Your Unconscious Mind Rules Your Behavior" - Talks at Google

Peirce reported the theft and insisted that each member of the ship''s crew line up on deck. He interviewed them all, but got nowhere. Then, after a short walk, he did something odd. He decided to guess who the perpetrator was, even though he had nothing to base his suspicions on, like a poker player going all in with a pair of deuces.

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As soon as Peirce made his guess, he found himself convinced that he had fingered the right man. With no evidence or logical reason to back his claim, there was nothing Peirce could do--until the ship docked. When it did, Peirce immediately took a cab to the local Pinkerton office and hired a detective to investigate. The detective found Peirce''s watch at a pawnshop the next day. Peirce asked the proprietor to describe the man who''d pawned it.


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According to Peirce, the pawnbroker described the suspect "so graphically that no doubt was possible that it had been my man. Shine your light.

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